Bridging The Gap

While The Gap has been involved in some controversial sweatshop labour practices over the years - they've also made some great strides in working toward fair treatment of garment factory employees.

In December of 1995, Gap became the first major North American retailer to accept independent monitoring of the working conditions in a contract factory producing its garments. This acceptance came after an international campaign of media criticism and consumer pressure that was organized in Canada by the Maquila Solidarity Network and the Ontario District Council of the Union of Needletrades, Industrial and Textile Employees (UNITE). In the United States the campaign was coordinated by the National Labor Committee. (Wikipedia)


Most recently, The Gap has become involved in an initiative begun by Bono, called Product Red. Product Red works in support of aids treatment, debt relief and fair trade in Africa. In support of Product Red, The Gap has created a special RED collection of clothing manufactured in Africa from 100 percent African cotton.

Fifty percent of every Gap Red product sold goes to support the work of Product Red and the Global Fund in Africa. Product Red works alongside The One Campaign, whose aim is to change policy and influence government. Red products also include Motorola, Armani, Converse and Apple, who follow the same profit sharing policy to buy AIDS drugs for mothers and children in Africa.

Bridge the Gap - Make a New Kind of Clothing Statement.




















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